The field of real estate relies heavily on search engines. For attorneys in the field, SEO advertising for real estate can be a unique benefit overall for an attorney’s practice.Here are 5 simple and easy ways to improve your rankings with the mother of all search engines: Google.
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Real Estate Attorneys: Learn 5 Easy Ways to Improve Your Google Rankings
The field of real estate relies heavily on search engines, and search marketing can be a valuable asset to all stakeholders in the industry—this includes real estate attorneys. For attorneys in the field, SEO advertising can be a huge benefit overall for an attorney’s practice.
If you’re a real estate attorney, here are 5 simple and easy ways to improve your rankings with the mother of all search engines: Google.
1. KNOW WHERE YOU CURRENTLY STAND
This first one is easy. It’s always good to know where you stand in all things brand-related. So, in this case, perform a simple search of your practice. Keep this in mind: it’s best to face that you may need to make improvements with search rankings, so don’t assume that finding your practice on page 3 of a Google search means that you’re good to go with SEO. Knowing where you currently stand with Google lays the foundation for improving your rankings.
2. MAKE SURE YOUR WEBSITE CONTENT IS ON POINT
This means making sure that the content on your site is exactly what you want it to be. Within your site and digital content, utilizing sound and well-designed title tags and meta descriptions for your pages helps improve your Google rankings. Think of these two as the way that a search engine reads your web pages.
3. PUT YOUR NAME OUT THERE IN A VARIETY OF DIFFERENT WAYS
It’s important to understand that SEO sources ALL of the text content that you put out into the web. This means that there’s potentially a lot of content out there to optimize—but don’t worry because having your practice’s name out there digitally in a lot of different places isn’t a bad thing. If you use the right variety of advertising, social media, and other promotional content portals, your search rankings will be better off than if you stick to just an ad in one spot over and over again.
4. KNOW KEYWORDS THAT POTENTIAL CLIENTS USE
This one is simple. You know what you’re in business for, and you know what people are searching for when they come across your ad or website link. In SEO advertising for real estate, and all digital marketing in general, it’s best to constantly keep up with common keywords in your field. Think of it as customer interaction. You want to engage potential clients in a helpful way then bring them into a situation where they become a paying client.
5. START TO FOCUS ON WEB INTERACTIONS
You may already do this. When we say this, we mean something simple: keep content flowing. You’re an expert in real estate law. Post some articles you’ve written, comment on online discussions as if you’re a spokesperson for your brand, and create interactions digitally for people all over the web to see. Remember to always keep up an image of expertise, caring emotion, and professionalism.
NEED MORE INSIGHT?
Contact us if you’d like to talk more about SEO advertising for real estate or just SEO in general. We’re a top name in the LA marketing sector and would be happy to discuss your options with you. Whether you’re a small, local practice or a big name in the area, we can help you use SEO and search marketing to your benefit. Let’s talk.